Or hold onto your tonsils, Magic Johnson.
Imagine that Volkswagen had an image problem with being associated with the Nazis. They would come up with a character called "Heimlich Maneuver" who would be real good at handling maneuvers, such as making tight turns and rescuing somebody. Even at a restaurant, Heimlich (that's his first name) might save somebody choking, then run away into his Volkswagen Beatle.
He looks like an explorer from the 18th century. Got a big safari hat on, sometimes. At others, he's just got binoculars. One time, he was exploring some part of Africa. There were dinosaurs, and hidden among the overgrown shrubbery, you see the bubbly dome rooftop of a volkswagen beetle.
Him and a team of elephants pull the car out of the earth. He and a team of monkeys examine it with hand-held magnifying glasses for detail. Eventually he makes it home, with the car.
"Und dis where I brought das auto to da german pee-ple."
One night, he's out with his friend, the guy from the Dos Equis commercial. The two of them have the following conversation.
Dos Equis: I'm sorry, friend. You can't hang with me.
Mr. Maneuver (Heimlich): I make za turns eight times as you!
Equis: I cannot let you drink.
Mr. Maneuver:Why not?
Equis: Because you have to drive home.
Heimlich: But what about you??
Dos Equis: I live here.
Next, you'd see shows featuring the characters from company's individual commercials, together in groups..!
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